The Magic Of Thinking Big engaged a wide readership since its release because of the content the self-help book championed and brought to readers. The motivational expert, Schwartz, begins his book with the story of a salesman who by the simple law of expectation managed to sell more even though he had nothing else going for him. He wasn't smarter nor did he work harder than others, but he simply thought he could sell more. This is the beauty of positive thinking and the author lays this premise down not just in the frame of the present but also in terms of the future that every individual holds dear to him. Making your attitude your ally is an old trick in the book, but Schwartz holds down this classic take with a more or less relevant view that is more comprehensible to readers. - from Amzon